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The Editor in Chief: A Management Guide for Magazine Editors, by Benton Rain Patterson, Coleman E. P. Patterson
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Packed with specific how-tos, examples and illustrations, The Editor in Chief vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and enrich this best selling text, providing help and insight to future and present journalists working in the editorial department of a magazine.
New to this edition is a chapter on one of the most popular and fastest growing areas of magazine publishing - online publishing. Readers will learn about e-zines, and online editions of printing magazines:
* Launching
* Funding
* Organizing a staff
* Increasing readership
Aimed at students interested in careers as magazine editors and at novice working editors seeking to produce better magazines, The Editor in Chief, 2nd Edition prepares budding professionals for the arduous, but rewarding, task of magazine management
- Sales Rank: #570680 in Books
- Brand: Brand: Wiley-Blackwell
- Published on: 2003-03-31
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .51" w x 6.14" l, .66 pounds
- Binding: Paperback
- 200 pages
- Used Book in Good Condition
From the Back Cover
Packed with specific how-tos, examples and illustrations, The Editor in Chief vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and enrich this best selling text, providing help and insight to future and present journalists working in the editorial department of a magazine.
New to this edition is a chapter on one of the most popular and fastest growing areas of magazine publishing - online publishing. Readers will learn about e-zines, and online editions of printing magazines:
- Launching
- Funding
- Organizing a staff
- Increasing readership
Aimed at students interested in careers as magazine editors and at novice working editors seeking to produce better magazines, The Editor in Chief, 2nd Edition prepares budding professionals for the arduous, but rewarding, task of magazine management
About the Author
Benton Rain Patterson was formerly an associate editor of The Saturday Evening Post, an articles editor for The New York Times Magazine, editor of Dominion magazine and managing editor of Guideposts magazine. He is emeritus associate professor of journalism at the University of Florida in Gainesville and author of the book Write to Be Read. Coleman E.P. Patterson is associate dean of the Kelley College of Business and associate professor of management at Hardin-Simmons University in Abilene, Texas
Most helpful customer reviews
7 of 8 people found the following review helpful.
A bookshelf Jewel
By C. Lamprecht
I bought a lot of books on how to start a magazine business, but this one is by far my favorite. It clearly informs you about the industry.
4 of 4 people found the following review helpful.
Excellent book
By K. Birch
As a new editor I found this book invaluable in its perspective, insights, and practical advice. It enabled me to see other magazines in a new way and subsequently gave me the groundwork for confidence and creativity in my own work.
2 of 3 people found the following review helpful.
Might be good for beginners
By Amazon Customer
Before I was promoted to editor in chief, I was a books editor for 3 years. This book didn't teach me much that I didn't already know. Might be good for beginners, but not for folks who've been working as editors for a while. I regret buying it and it's highly overpriced. People will learn more reading articles from the internet for free.
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