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Service Quality Management in Hospitality, Tourism, and Leisure, by Connie Mok, Beverley Sparks, Jay Kadampully
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Does your staff deliver the highest quality service possible?Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure highlights concepts and strategies that will improve the delivery of hospitality services, and provides clear and simple explanations of theoretical concepts as well as their practical applications! Practitioners and educators alike will find this book to be invaluable in their businesses and in preparing students for the business world.This essential book provides you with clear, comprehensive explanations of theoretical concepts and methods that will give you the competitive edge in this fast-changing field. Topics covered include:
- services management
- marketing
- operations management
- human resources management
- service quality management
- Sales Rank: #1695047 in Books
- Published on: 2001-01-06
- Released on: 2001-01-04
- Original language: English
- Number of items: 1
- Dimensions: 8.30" h x .81" w x 6.00" l, 1.20 pounds
- Binding: Paperback
- 358 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Four Stars
By 1970
Good for students to understand basics of service quality management
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