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The Internet has not only changed the sheer vastness of services and products available to consumers, but it's significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time—and at a fraction of the cost. Completely updated and revised, this book uses the expertise of today's top media gurus to show you how to get the word out about your product or business and reach even more buyers—without the cost of a traditional big budget campaign!
- Sales Rank: #711534 in Books
- Published on: 2008-09-17
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.00" w x 6.00" l, 1.32 pounds
- Binding: Paperback
- 352 pages
About the Author
Jay Conrad Levinson, creator of the Guerrilla series is the president of his own marketing and consulting firm. He lives in San Rafael, CA. Rick Frishman is the president of Planned Television Arts. He lives in Jericho, NY. Jill Lublin is an internationally acclaimed speaker on public relations and marketing topics. She lives in Marin County, CA.
Most helpful customer reviews
7 of 7 people found the following review helpful.
Loved It!
By K. Patrice Williams
[[VIDEOID:mo2XX5BWXMOZTWI]]Absolutely loved this book! I bought it after attending a PR Workshop in San Francisco featuring Jill Lubin (one of the books co-authors). I thought the workshop was awesome and immediately headed home to buy the book on Amazon.
As a business consultant, I excel in alot of areas including marketing and sales, but what I didn't know about was Publicity. This book is excellent for the business owner, author or publishing company that needs to develop and get out media kits, and secure radio interviews. The book is reasonably priced and has over 300 pages of information.
Review By: K. Patrice Williams JD (Author, Publisher, Business Consultant)
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0 of 0 people found the following review helpful.
A must read for authors
By Amazon Customer
This book provides it all, the soup to nuts for publicity and marketing in order to get your message out into the world and to heard and acted upon. As an author I found the updated version to be rich in new ideas including the use of current technology such as podcasts. I've also heard the author speak and she continued to even offer deeper content. It is rare to find a book rich in all of the "how to do" information and strategies to keep up to date with media, publicity and social media technologies. This information streamlines all that you need to know, a great book.
0 of 0 people found the following review helpful.
Specific Ideas and Creativity
By Marty Weiner
The author demystifies the modern selling landscape. He shows readers simple techniques that cost little to nothing, yet promise to increase business. What I took from this book is the necessity to put a variety of approaches in place, and to be faithful to them over the long term. With the sales resistance of the modern consumer, the frontal assault no longer works for most business models. This definitely does give you a blueprint for a guerrilla approach.
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